Amman, August 2009 – In reflection of its belief in the importance of strengthening the principals of social cohesion and in order to activate its socially responsible efforts geared towards the local community, Jordan Dubai Capital (JD Capital) announced that it will be cooperating with Tkiyet Um Ali as a major supporter of the "Akrem Wa Ate'm" Campaign that was launched by Tkiyet Um Ali on the occasion of the holy month of Ramadan. JD Capital, and all the verticals under its umbrella, will be adopting this campaign through the support of various activities and programs that will be implemented under the campaign.

Commenting on this initiative, His Excellency Samir Al-Rifa’i, CEO of JD Capital said: "We believe that it is our responsibility as a Jordanian company to play a pivotal role in strengthening the principals of social cohesion; we continuously strive, through Jordan Dubai Capital and all its verticals, to contribute an improvement in standards of living and to achieve positive change that is felt by all stakeholders within Jordanian society in accordance with the vision of His Majesty King Abdullah II to build a society that excels through equal opportunities. The holy month of Ramadan is an opportune time to support the 'Akrem Wa Ate'm' Campaign in order to solidify national efforts that are being made towards this objective."

In turn, Mr. Laith Al-Kasem, Tkiyet Um Ali Board Member said: "We value our ongoing relationship with Jordan Dubai Capital and all its verticals; our partnership represents a positive example of how the private sector can interact with the local community. We look to their support in providing food to a large number of families across the Kingdom during the holy month of Ramadan to produce positive results that support HRH Princess Haya Al Hussein's vision of social cohesion, which was one of the main reasons behind the establishment of Tkiyet Um Ali, in addition to providing the fundamentals of an honorable living that is based on the contribution of all stakeholders within the community, to work together towards a ‘free from hunger’ Jordan in 2015."

It is important to note here that Jordan Dubai Capital places significant importance on its social responsibility programs throughout the year. The company has supported several initiatives and national institutions including the King Hussein Cancer Center, Mabarrat Umm Al-Hussein, GAM, the Teacher's Housing Initiative, Operation Smile and the Friends of the Environment Society.